Learn to choose real natural cosmetics


Sometimes substances that are not very respectful of the skin or the environment are used. We help you to distinguish the most authentic natural products.

There are some basic rules that help to choose the cosmetic product that best suits the skin’s needs, and at the same time respects the environment. Unfortunately, the word “natural” on the label does not mean that it is safe.

Not even that it is authentically natural. All of that can create a lot of confusion when choosing one. To avoid this, the most important thing is to look at what it is made of. This information can be obtained from its list of ingredients or INCI (international nomenclature of ingredients in the cosmetic industry), which every container of a cosmetic marketed in the European Union must carry.


A natural cosmetic must contain at least 95% ingredients of natural origin. But among the other ingredients, you should also exclude certain substances:

  • For example, pay particular attention to preservatives and avoid parabensphenoxyethanol, and formaldehyde-releasing derivatives. These are found in small quantities, but that does not reduce their danger due to their high toxicity.
  • A natural cream should not contain petroleum derivatives or mineral oils. These are used to occlude the pores and prevent the skin from perspiring; This reduces water loss, but at the same time prevents the skin from eliminating waste substances.
  • Therefore, everything that contains paraffins, dimethicone, acrylates or PEG, for example, should be rejected as natural.
  • Other ingredients inadvisable are detergent bases used in gels and shampoos, such as sodium lauryl sulfate or sodium lauryl ether sulfate (sodium lauryl sulphate or sodium Lauretha sulphate on the labels). They can irritate the skin and increase permeability against other toxins.
  • Chemical filters, aniline derivatives such as phenylene or ethylenediamine, artificial fragrances and colorants, or metals such as lead or aluminum are also not advisable.
  • Cosmetics that are natural
  • What should a natural cosmetic contain? Natural cosmetic products are formulated with a water base and vegetable oils mixed with active principles such as vitamins, antioxidants and moisturizing or nourishing substances, or where appropriate physical filters, deodorants or washing substances.
  • A cosmetic can include a wide variety of ingredients of plant origin. These appear in each INCI in the form of a botanical name(genus and species in Latin) followed by Aqua or water if it is a distillate, extractoilbutter or wax.
  • The ingredients are ordered from highest to lowest concentration, so those of plant origin should occupy the first places so that the product is as natural as possible.
  • In a natural product, ingredients of plant origin should be at the top of the ingredient list.
  • The manufacturer usually indicates which of these ingredients come from certified organic farming, since this provides higher quality to the cosmetic.
  • Natural cosmetics are more effective and healthier, their effects last longer and, even as they spread more, because they are more concentrated, they are cheaper; all this with the security of caring for the planet and those who inhabit it.


As there is no rigorous legislation in Spain or the European Union that differentiates natural or organic products from those that only take advantage of the natural concept to sell more, it is necessary to rely on guarantees that guarantee that certain requirements are met.

The problem is that there are many stamps:

  • The German BDIH
  • The French Ecocert
  • The European Nature
  • Spanish IMO control
  • The English Soil Association
  • Italian ICEA, etc.

All of them, even with their own specifications, maintain similar regulations based on criteria of social and ecological responsibility that certify that the product is natural. Another tip would be to buy in specialized stores that give good advice on what each skin needs.


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